This Cookie Policy explains how Instant Restoration (“we,” “us,” or “our”) uses cookies and similar tracking technologies when you visit instant-restoration.com (the “Site”).
Strictly necessary cookies are always active because the Site can’t function without them. All other cookies are subject to the choices you make in our cookie consent banner — and you can change those choices at any time using the “Cookie Settings” link in our footer, or through your browser settings (see Section 4).
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They allow the site to remember information about your visit — such as preferences, login state, and analytics about how you use the site.
We use both first-party cookies (set by instant-restoration.com directly) and third-party cookies (set by services we integrate, such as Google).
2. Cookies We Use
2.1 Strictly Necessary Cookies
These cookies are essential for the Site to function and cannot be disabled.
| Cookie | Source | Purpose | Duration |
|---|---|---|---|
| ir_consent | instant-restoration.com (our own first-party consent system — no third party involved) | Stores your cookie consent choices so we can honor them on future visits | 1 year |
| wp-settings-* | instant-restoration.com | WordPress admin UI preferences (only set if logged in) | 1 year |
2.2 Analytics Cookies
We use Google Analytics 4 to understand how visitors interact with the Site. This helps us improve user experience and content.
| Cookie | Source | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| _ga_55MQNDFG8Y | Google Analytics | Maintains session state | 2 years |
Google Analytics may collect: IP address, browser type, device type, pages visited, time on page, referring URL.
Opt out of Google Analytics: https://tools.google.com/dlpage/gaoptout
2.3 Advertising Cookies
We use Google Ads to measure ad effectiveness and, when our ad campaigns are active, to serve relevant ads on other websites you visit. The following cookies may be set while campaigns are running or after you reach our Site through one of our ads:
| Cookie | Source | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads | Conversion linker / attribution | 90 days |
| _gcl_aw, _gcl_dc, _gcl_gb | Google Ads | Click attribution | 90 days |
| IDE | DoubleClick / Google Ads | Remarketing audiences | 13 months |
| NID, 1P_JAR | Ad personalization (when signed into Google) | Up to 13 months |
Opt out of personalized ads from Google: https://adssettings.google.com
2.4 Functional Third-Party Services
These services support specific Site features:
- Google Fonts — Loads the JetBrains Mono font for display. Logs your IP address. (Our main font, Montserrat, is hosted on our own server and involves no third party.)
- WordPress emoji images — Standard WordPress emoji graphics load from s.w.org (the WordPress.org content network). Like any web request, it sees your IP address. No cookies are set.
3. Cookies We Do NOT Use
For transparency, the following common trackers are NOT installed on our Site:
- Facebook / Meta Pixel
- Microsoft Clarity
- Hotjar
- LinkedIn Insight Tag
- Bing / Microsoft Ads UET
- TikTok Pixel
- Live chat platforms (Tawk, Tidio, Crisp, Drift, Intercom)
- CallRail or dynamic phone number tracking
- Email marketing pixels (Mailchimp, Klaviyo, HubSpot)
The “Chat with us” button and “Book Now” widget on our Site are custom-built — they do not use third-party cookies.
4. Your Choices
4.1 Cookie Settings on This Site
Our consent banner lets you accept or opt out of non-essential cookies. To change your choices at any time, click the “Cookie Settings” link in the footer of any page — it reopens your opt-out preferences.
4.2 Browser Controls
You can also block or delete cookies through your browser settings:
- Chrome: https://support.google.com/chrome/answer/95647
- Safari: https://support.apple.com/guide/safari/manage-cookies-sfri11471
- Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
- Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09
4.3 Global Privacy Control (GPC)
We honor Global Privacy Control signals sent by your browser. If GPC is enabled, we will treat it as a valid opt-out request for the sale or sharing of your personal information.
4.4 California Residents
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA). See our Privacy Policy for details.
5. Changes to This Policy
We may update this Cookie Policy from time to time — for example, when we add or remove a tool that uses cookies. When we do, we’ll post the updated version on this page and revise the “Last Updated” date at the top.
6. Contact
Questions about this Cookie Policy?
Email: info@instant-restoration.com
Phone: (818) 486-6546
CSLB License #1078518